The people who keep the light on up the mountain.
Since 2006 we've had one aim: for Straja to be known, easy to find and welcoming to everyone who comes up.
We're an association from Lupeni that brings together the lodges, guesthouses, restaurants, ski schools and the people who make their living from the mountain. We don't sell anything and we don't take bookings. We make sure the resort gets seen, and that visitors find everything they need in one place.
We promote the resort
This website, campaigns, press and social media. Everything Straja has to offer, presented to the standard of the big resorts.
We run events
The ski season opening, the Straja hill climb, the Snowman Festival and more, together with our partners in the resort.
We bring people together
Hosts, lift operators, Lupeni town hall and Mountain Rescue, so visitors get the same accurate information everywhere.
What we've done so far
The Pro Straja Lupeni Association is founded to promote the resort.
The Straja hill climb: a motor race up the road to the resort.
The Snowman Festival, together with the lift operator.
The ski season opening with a torchlight descent, fireworks and a concert.
The resort's new website: a 3D map, today's conditions and places to stay with direct contact.
Run a business at Straja? Be part of it.
Accommodation, a restaurant, a ski school, equipment hire or any other service in the resort. Together, we're easier to see.
A full listing on the site
Photos, description, phone and a WhatsApp button. Visitors contact you directly, with no commission.
On the resort's 3D map
With the walking distance to the nearest slope.
Your events in the calendar
New Year's Eve, parties and competitions, promoted on the site.
A shared voice
On the road, parking, snow clearing and everything else that concerns the resort.